In the world of refrigerator manufactures many brand names come and go quite often. In fact, there are many companies that become part of other manufactures even though the brand name might live on. However, that brand name product might not be the same as you once remember it it. This is especially true with Maytag Refrigerator. The company of Maytag had its beginnings in 1893 and was a leading producer of fine quality washing machines. It was in the year of 1946 that this company began making its first line of refrigerators and in 1989 it made its line of refrigerators to match the other appliances that they made.

Furthermore, the Maytag Refrigerator Parts line was not as popular as the washing machines that they made. This was not the fault of the Maytag company not being innovative and leading the way in the design of refrigerators. In fact, it was the Maytag company that first came out with refrigerators that had a french door design as well as a cabinet depth refrigerator and external ice and water features. Everyone in today’s world wants these features.

In the year 2007 the Maytag company was absorbed into the Whirlpool corporation. This in turn caused some big changes to happen with the refrigerator line. There were a number of Maytag factories that closed down and that Maytag name was re-branded under Whirlpool appliances. In fact, the Whirlpool company makes a number of different refrigerators that are under a different brand names such as their own.

The Maytag line of refrigerators come in a variety of shapes, sizes, styles and range in price from the lower end to higher end models. Some of these models styles include wide side by side, side by side, French door, Bottom Freezer and Top freezer. Many of the models have easy glide shelves and spill catchers for easy cleaning and several but not all are energy star rated.

Ironically, many consumers who don’t know or realize that Maytag Refrigerators are now being made by the Whirlpool corporation often compare refrigerators bearing the two brand names. In such comparisons it is often easy to tell which consumers have purchased Maytag brand products and which Whirlpool products in the past and where their loyalties lie.

While often when one company buys out another company, they do so in order to sell higher and lower end models of the same product and therefore hope to get the largest piece of the market by making one name brand far superior to another this does not seem to be the case with the Whirlpool corporation and their purchase of Maytag, the quality of both products seems to be comparable at least in the eyes of most consumers.

In addition, there will be some brand names that stick out to people far more than others. Most of the time consumers will return to a brand name product that they know of or have used in the past such as Maytag Refrigerator parts. This is the reason why a company such as Whirlpool will keep that product line since people are usually creatures of happen and do not like change all that much. Therefore, keeping a brand name and the quality of that product line such as Maytag refrigerators is good business for corporations like Whirlpool.

Comments are closed.